Social mediaOctober 5, 2026· 11 min read

Social Media Image Sizes 2026: One Image, Every Platform, Perfectly Sized

You made a great image, posted it, and in the feed it came out cropped, blurry or with the edges cut off. Most businesses run into this once and then shrug it off with "it looks fine, more or less". Yet the cause is almost always the same: the image is not the size the platform expects.

In this guide we collected the current image sizes for thirteen platforms, along with which format to pick and when. Bookmark it; a quick look before your next post is all you need.

The short version

Vertical wins. The 4:5 and 9:16 ratios fill more of a phone screen and tend to get more attention than square images on most platforms.
1080 px wide is a solid starting point for almost any feed post.
Full-screen content (stories, reels, TikTok, WhatsApp Status): use 1080 × 1920 px.
Link previews: 1200 × 630 px works on most platforms.
Profile photos: at least 400 × 400 px keeps them sharp on every device.

The basics: aspect ratio and pixels

Aspect ratio is the width of an image relative to its height. The three you will meet most often:

1:1 – Square (the classic Instagram post)
4:5 and 9:16 – Vertical (feed posts, and stories/reels/TikTok)
16:9 – Horizontal (YouTube covers and thumbnails)

Pixels set the resolution. A 1080 × 1080 image is far sharper than a 200 × 200 one. Enlarging a small image hurts quality, while shrinking a large one costs almost nothing, so always start from the highest-quality source you have.

File type is simple too: JPG for photos, PNG for logos, graphics and designs with text. Many platforms now accept WEBP as well, but if in doubt stick with JPG and PNG.

Quick reference table

Platform	Profile	Cover	Post	Story / vertical	Link
Instagram	320 × 320	–	1080 × 1350 (portrait) 1080 × 1080 (square)	1080 × 1920	–
Google Business Profile	720 × 720 (logo)	1024 × 576	1200 × 900 (4:3)	–	–
TikTok	200 × 200	–	1080 × 1920	1080 × 1920	–
Facebook & Messenger	320 × 320	851 × 315	1080 × 1350 (portrait) 1080 × 1080 (square) 1200 × 630 (landscape)	1080 × 1920	1200 × 630
WhatsApp Status	–	–	–	1080 × 1920	–
LinkedIn	400 × 400	1584 × 396 (personal) 1128 × 191 (company)	1080 × 1350 (portrait) 1080 × 1080 (square) 1080 × 360 (landscape)	–	1200 × 627
X (Twitter)	400 × 400	1500 × 500	1080 × 1350 (portrait) 1080 × 1080 (square) 1600 × 900 (landscape)	–	1200 × 630
Telegram	640 × 640	–	1024 × 1280	–	1200 × 630
YouTube	800 × 800	2560 × 1440	Thumbnail: 1280 × 720	–	–
PPinterest	165 × 165	800 × 450	1000 × 1500 (2:3)	–	–
Threads	320 × 320	–	Free-form	–	1200 × 600
Mastodon	400 × 400	1500 × 500	Max 1920 × 1080 (16:9)	–	1200 × 630
Bluesky	400 × 400	1500 × 500	Free-form	–	1200 × 627

Sizes are in pixels (width × height). Click a platform name to jump to its section.

Instagram

It is the platform where businesses post the most images, so it deserves the most care.

Profile photo: 320 × 320 px. It is displayed at 110 × 110 and cropped to a circle; keep important elements in the centre.
Post: portrait 1080 × 1350 (4:5) or 1080 × 1440 (3:4); square 1080 × 1080; landscape 1080 × 566.
Story: 1080 × 1920. Keep about 310 px at the top and bottom free of text and logos, because the profile info and buttons sit there.
Reels cover: 1080 × 1920. Keep text and logos 480 px in from the top and bottom.

Heads-up – the tall grid: since January 2025, Instagram shows a 3:4 vertical preview in the profile grid. Even square or landscape images are cropped vertically there. If you care about how your profile looks like a shop window, 1080 × 1350 or 1080 × 1440 is the safest choice.

Profile photo · 320 × 320 px

Instagram Portrait post (4:5) example, 1080 × 1350 px — Portrait post (4:5) · 1080 × 1350 px

Instagram Portrait post (3:4) example, 1080 × 1440 px — Portrait post (3:4) · 1080 × 1440 px

Instagram Square post example, 1080 × 1080 px — Square post · 1080 × 1080 px

Instagram Landscape post example, 1080 × 566 px — Landscape post · 1080 × 566 px

Instagram Story example, 1080 × 1920 px — Story · 1080 × 1920 px

Instagram Reels cover example, 1080 × 1920 px — Reels cover · 1080 × 1920 px

Google Business Profile

This is where local searchers see you first. Image quality directly affects how many people click through to your profile.

Logo: 720 × 720 px.
Cover photo: 1024 × 576 (16:9). The minimum is 480 × 270 and the maximum 2120 × 1192 px.
Post image: 1200 × 900 (4:3), at least 400 × 300.
File: JPG or PNG, between 10 KB and 5 MB.

Google prefers real photos of your venue and products over heavily filtered images or ones covered in text. In posts, put the text in the caption rather than inside the image.

Logo · 720 × 720 px

Cover photo · 1024 × 576 px

Post · 1200 × 900 px

TikTok

TikTok is mostly video, but photo carousels are growing fast; you can use up to 35 photos in one post. It is a good place for tutorials, product showcases and behind-the-scenes content.

Profile photo: the minimum is 20 × 20 px, but we recommend 200 × 200 or larger.
Post and story: 1080 × 1920 (9:16). 4:5 images display well too.

Profile photo · 200 × 200 px

TikTok Post example, 1080 × 1920 px — Post · 1080 × 1920 px

TikTok Story example, 1080 × 1920 px — Story · 1080 × 1920 px

Facebook & Messenger

Images shared in Messenger follow the same logic as Facebook, so the sizes below apply to both.

Profile photo: 320 × 320, cropped to a circle.
Profile and page cover: 851 × 315. On mobile it is shown at 640 × 360. The profile photo covers the bottom-left corner, so keep important elements away from it.
Group cover: 1640 × 856. Event cover: 1920 × 1005.
Post: portrait 1080 × 1350, square 1080 × 1080, landscape 1200 × 630.
Story: 1080 × 1920; leave room for the profile name and controls at the top.
Link preview: 1200 × 630, up to 8 MB. Facebook takes this image from your site's og:image tag.

Profile photo · 320 × 320 px

Facebook & Messenger Cover photo example, 851 × 315 px — Cover photo · 851 × 315 px

Facebook & Messenger Portrait post (4:5) example, 1080 × 1350 px — Portrait post (4:5) · 1080 × 1350 px

Facebook & Messenger Square post example, 1080 × 1080 px — Square post · 1080 × 1080 px

Facebook & Messenger Landscape post example, 1200 × 630 px — Landscape post · 1200 × 630 px

Facebook & Messenger Story example, 1080 × 1920 px — Story · 1080 × 1920 px

Facebook & Messenger Link preview example, 1200 × 630 px — Link preview · 1200 × 630 px

WhatsApp Status

The easiest way to stay visible in the channel where you talk to customers one-to-one. Status posts disappear after 24 hours and work like stories.

Status image: 1080 × 1920 (9:16), full screen.
Safe area: keep text and logos about 250 px in from the top and bottom; the contact name and reply area sit there.

WhatsApp Status Status example, 1080 × 1920 px — Status · 1080 × 1920 px

Profile photo: 400 × 400. A circle on personal profiles, a square on company pages.
Personal profile cover: 1584 × 396 (4:1).
Company page cover: 1128 × 191. The logo covers the left side, so keep key elements in the centre.
Post: the ratio should be between 3:1 and 4:5. Make the width at least 1080: square 1080 × 1080, portrait 1080 × 1350, landscape 1080 × 360.
Link preview: 1200 × 627.

LinkedIn automatically centres and crops images outside the limits. If you keep your text centred, most sizes look fine.

Profile photo · 400 × 400 px

Personal profile cover · 1584 × 396 px

LinkedIn Company page cover example, 1128 × 191 px — Company page cover · 1128 × 191 px

LinkedIn Portrait post (4:5) example, 1080 × 1350 px — Portrait post (4:5) · 1080 × 1350 px

LinkedIn Square post example, 1080 × 1080 px — Square post · 1080 × 1080 px

LinkedIn Landscape post example, 1080 × 360 px — Landscape post · 1080 × 360 px

LinkedIn Link preview example, 1200 × 627 px — Link preview · 1200 × 627 px

X (Twitter)

Profile photo: 400 × 400, up to 2 MB. A circle on most accounts; a square on verified organisations with the gold check.
Header image: 1500 × 500. Images that are too narrow are stretched and turn blurry.
Post: square 1080 × 1080, portrait 1080 × 1350, landscape 1600 × 900. The minimum width is 600 px, but a large image looks much better when someone taps to expand it.
Link card: 1200 × 630 (official recommendation 1200 × 631). The image comes from the Twitter Card tags in your site's code.

You can add up to four images to one post, even in different sizes; if you mix landscape and portrait, X arranges them in the timeline automatically.

Profile photo · 400 × 400 px

X (Twitter) Header image example, 1500 × 500 px — Header image · 1500 × 500 px

X (Twitter) Portrait post (4:5) example, 1080 × 1350 px — Portrait post (4:5) · 1080 × 1350 px

X (Twitter) Square post example, 1080 × 1080 px — Square post · 1080 × 1080 px

X (Twitter) Landscape post example, 1600 × 900 px — Landscape post · 1600 × 900 px

X (Twitter) Link card example, 1200 × 630 px — Link card · 1200 × 630 px

Telegram channels have no official size rule; images are shown in their original proportions. Still, we recommend the portrait 1024 × 1280 size so they look sharp.

Channel photo: square, around 640 × 640; it is cropped to a circle.
Post: 1024 × 1280 (4:5). Square or portrait images take up more room on mobile. Extremely tall images may be compressed; for text-heavy designs, sending the file as a document keeps it crisp.
Link preview: the standard 1200 × 630 og:image is used.

Telegram Channel photo example, 640 × 640 px — Channel photo · 640 × 640 px

Telegram Post example, 1024 × 1280 px — Post · 1024 × 1280 px

Telegram Link preview example, 1200 × 630 px — Link preview · 1200 × 630 px

YouTube

Profile photo: 800 × 800, up to 15 MB. It is shown at 98 × 98 px as a circle.
Channel banner: 2560 × 1440 (minimum 2048 × 1152), up to 6 MB. It is cropped differently on desktop, mobile and TV, so place text and logos inside the 1546 × 423 px safe area in the centre.
Video thumbnail: 1280 × 720, up to 2 MB. For podcast thumbnails the limit is 10 MB.

Profile photo · 800 × 800 px

YouTube Channel banner example, 2560 × 1440 px — Channel banner · 2560 × 1440 px

YouTube Video thumbnail example, 1280 × 720 px — Video thumbnail · 1280 × 720 px

PPinterest

Pinterest favours long, vertical images, and its algorithm limits the distribution of low-resolution or overly tall ones.

Pin image: 1000 × 1500 (2:3). Stay within that ratio.
Profile photo: 165 × 165, cropped to a circle.
Cover: at least 800 × 450, 16:9 landscape.

Profile photo · 165 × 165 px

Pinterest Cover photo example, 800 × 450 px — Cover photo · 800 × 450 px

Pinterest Pin image example, 1000 × 1500 px — Pin image · 1000 × 1500 px

Threads

Threads has no strict size rule for images; even when you share several images of different sizes, it shows them uncropped in their original proportions. A post can hold up to 20 photos or videos.

Profile photo: 320 × 320. You can sync it with your Instagram profile photo.
Link preview: there is no official size; 1200 × 600 at a 2:1 ratio works well.

Tip: on mobile you can "pinch" two adjacent images together. Slice a panorama into parts and upload them in one post for a smooth swipe effect.

Profile photo · 320 × 320 px

Threads Post example, 1080 × 1350 px — Post · 1080 × 1350 px

Threads Link preview example, 1200 × 600 px — Link preview · 1200 × 600 px

Mastodon

On Mastodon the server (instance) decides the limits; the values below work on most servers.

Profile photo: 400 × 400; shown as a rounded square in most clients.
Header image: 1500 × 500 (3:1).
Post image: up to 1920 × 1080 (16:9). Larger images are downscaled; many servers allow files up to 16 MB, some less.
Link card: 1200 × 630 (about 1.91:1).

Adding alt text to images is part of Mastodon's culture; make it a habit for accessibility.

Profile photo · 400 × 400 px

Mastodon Header image example, 1500 × 500 px — Header image · 1500 × 500 px

Mastodon Post example, 1920 × 1080 px — Post · 1920 × 1080 px

Mastodon Link card example, 1200 × 630 px — Link card · 1200 × 630 px

Bluesky

Bluesky does not publish an official size guide; it compresses and resizes uploaded images itself. Common ratios such as 1:1, 4:5 or 16:9 give consistent results.

Profile photo: 400 × 400, a circle.
Cover: 1500 × 500 (3:1 on desktop). It is cropped to 4:1 on mobile, so keep anything important away from the left and right edges.
Post: up to four images, each limited to about 1 MB. Every image can have its own ratio and alt text.
Link preview: 1200 × 627 (1.91:1).

Profile photo · 400 × 400 px

Bluesky Cover photo example, 1500 × 500 px — Cover photo · 1500 × 500 px

Bluesky Post example, 1080 × 1350 px — Post · 1080 × 1350 px

Bluesky Link preview example, 1200 × 627 px — Link preview · 1200 × 627 px

One image, many platforms: a practical workflow

Designing separately for every platform is not sustainable for most teams. This approach cuts the effort dramatically:

Design the master at 1080 × 1350 (4:5). It works as-is on Instagram, Facebook, LinkedIn and X.
Keep key elements in the centre. Interface elements such as profile pictures and buttons often cover the edges.
Make a second, 1080 × 1920 version for stories and vertical video. The same one works on TikTok and WhatsApp Status.
If you are a local business, add a third, 1200 × 900 version for Google Business Profile posts.
Set your website's share image. Add a 1200 × 630 og:image for the preview that appears when you share a link.
Preview before you publish. An image cut off at the edges can undo all your work.

Frequently asked questions

What size should social media images be?

For feed posts, 1080 px wide is a good standard. The height depends on the format: 1080 for square, 1350 for portrait, 1920 for stories and full-screen.

Which file type should I use?

JPG for photos, PNG for logos and designs with text. If you are unsure, follow that rule.

What happens if I upload the wrong size?

The platform will crop, shrink or stretch the image. The result can be an important part cut off or a blurry look.

How often do the sizes change?

Platforms update their sizes from time to time; Instagram's move to the tall grid is the most recent example. It is worth bookmarking this guide and checking back every few months.

Conclusion

The right size will not replace good content, but it makes sure good content looks right. Make vertical your default, keep key elements centred, keep your source files high-resolution and preview before you publish. Those four habits take care of most of the size details across thirteen platforms.

With Ozvelo you can prepare your posts in one place and schedule them to your connected accounts, so you can focus on your content instead of redoing work for every platform.