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Comparisons· 5 min read

Ozvelo vs Metricool (2026): Two Tools Priced in Euros, Compared

OzveloMetricool
Euro pricing, plus AI that answers customers

Metricool is an analytics-first social media tool priced in euros, with a free plan and an interface that includes Czech and German. Ozvelo is priced in euros too, but its focus is different: besides publishing posts, its AI assistant answers customer messages automatically.

Data below comes from Metricool's public pricing and help centre, checked on 24 October 2026.

The short answer
  • Metricool Starter costs €16 a month billed yearly (€20 monthly) for five brands and one user. Ozvelo Essentials costs €10 (€14) for one account and €20 for three.
  • Metricool's inbox doesn't send automatic replies and has no WhatsApp. Ozvelo's AI answers WhatsApp, Instagram, Messenger, Telegram, email and website chat.
  • For publishing and reporting across several brands, Metricool gives you more brands per euro.
  • Ozvelo adds a website chat bubble, booking and a voice reception screen.

Plans and prices

Metricool sells tiers by number of brands, where a brand is one profile per network: Starter (five brands, one user) is €16 a month billed yearly or €20 monthly, Advanced (15 brands, unlimited team) €43 or €54, and X costs €10 extra per account. Ozvelo charges €10 a month billed yearly for one account and €5 for each extra account; Team, with unlimited users, starts at €25.

PlanBilled yearly (per month)Billed monthlyWhat you get
OzveloFree€0€01 account, 10 scheduled posts, 100 AI replies to try
OzveloEssentials€10€141 account included (+€5 each on yearly billing), 1 user, 300 AI replies a month
OzveloTeam€25€352 accounts included (+€5 each on yearly billing), unlimited users, 1,000 AI replies a month, approvals, booking
MetricoolFree€0€01 brand, 20 posts a month, 5 AI credits; no LinkedIn or X
MetricoolStarter€16€205 brands, 1 user, 20 AI credits per brand a month
MetricoolAdvanced€43€5415 brands, unlimited team members, post approvals

What it costs for a typical small business

For publishing alone, Metricool gets cheaper once you have several accounts, because one brand bundles a profile on every network. The picture changes when you count customer messages: Metricool can't answer them for you.

ScenarioOzveloMetricool
1 account, 1 persone.g. a café's Instagram
€10 (€14)Essentials€16 (€20)Starter5 brands
3 accounts, 1 persone.g. Instagram + Facebook + Google Business Profile
€20 (€28)Essentials€16 (€20)Starter5 brands
5 accounts, 3 peoplee.g. a hotel with a small front-desk team
€40 (€56)Team€43 (€54)Advanced15 brands

Monthly price on yearly billing; monthly billing in brackets.

To have AI answer customer messages too
Metricool's inbox doesn't send automatic replies and has no WhatsApp; its Flows send fixed texts you write, on keyword triggers. AI answers need a separate tool, e.g. Tidio Starter with 50 Lyro AI conversations (€56.67 a month billed yearly) — about €73 together with Metricool Starter, versus €20 for Ozvelo Essentials.

Feature by feature

FeatureOzveloMetricool
Schedule and publish social posts
YesInstagram, Facebook, TikTok, LinkedIn, X, Pinterest, Google Business Profile, Bluesky, Mastodon, WordPressYesFacebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, LinkedIn (paid plans), Google Business Profile, X (+€10 a month per account)
AI writing assistant
YesIncluded on every plan; adapts one text to each platformPartlyCredits: 5–35 per brand a month; extra credits can't be bought
One inbox for customer messages
YesWhatsApp, Instagram, Messenger, Telegram, email, website chat in one inboxPartlyInstagram messages, Messenger, comments, Google reviews; no WhatsApp
AI answers customer messages on its own
YesAnswers on its own from your Q&A, documents and products; 300–1,000 replies a month includedNoNo automatic replies; Flows send your own fixed texts
WhatsApp messages
YesNo
Telegram messages
YesNo
Website chat and contact form
YesChat bubble and contact form includedNo
Booking and appointments
YesTeam planNo
Voice assistant
PartlyVoice reception screen on paid plans; phone agent on requestNo
Team approvals
YesTeam planPartlyAdvanced plan
Free plan
YesFree forever, 1 accountYes1 brand, 20 posts a month
Interface languages
YesEnglish, Turkish, Czech, German, Polish; the assistant replies in the customer's languageYes9 languages incl. German and Czech (no Turkish)

Where Metricool is stronger

  • Analytics and reporting are the heart of the product.
  • More brands per euro for agencies and multi-brand businesses.
  • A free plan with one brand across networks and 20 posts a month.
  • An interface in nine languages, including Czech and German.
  • Threads, YouTube and Pinterest publishing.

Where Ozvelo is stronger

  • AI that answers customers automatically, from your own Q&A, documents and products.
  • WhatsApp, Telegram, email and website chat in the inbox. Metricool has neither WhatsApp nor website chat.
  • Booking on Team, a voice reception screen and live availability from hotel systems such as HotelRunner.
  • Publishing to Mastodon and WordPress as well.
  • An interface in Turkish as well as Czech, German and Polish.

Which one should you choose?

Choose Metricool if your main need is reporting and publishing for several brands.

Choose Ozvelo if you want posts and customer conversations handled in one place, with the AI writing the first reply.

Start freeSee Ozvelo pricing

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Sources and notes

Prices and features were checked on the vendors' public pages on 24 October 2026. Prices change; check the vendor's site before you buy. Prices exclude VAT unless the vendor shows them otherwise.

Metricool is a trademark of its respective owner. Ozvelo is an independent product and is not affiliated with, sponsored by or endorsed by Metricool. This comparison is based only on publicly available information; if anything here is out of date, write to us and we will correct it.