Ozvelo vs Metricool (2026): Two Tools Priced in Euros, Compared
Metricool is an analytics-first social media tool priced in euros, with a free plan and an interface that includes Czech and German. Ozvelo is priced in euros too, but its focus is different: besides publishing posts, its AI assistant answers customer messages automatically.
Data below comes from Metricool's public pricing and help centre, checked on 24 October 2026.
- Metricool Starter costs €16 a month billed yearly (€20 monthly) for five brands and one user. Ozvelo Essentials costs €10 (€14) for one account and €20 for three.
- Metricool's inbox doesn't send automatic replies and has no WhatsApp. Ozvelo's AI answers WhatsApp, Instagram, Messenger, Telegram, email and website chat.
- For publishing and reporting across several brands, Metricool gives you more brands per euro.
- Ozvelo adds a website chat bubble, booking and a voice reception screen.
Plans and prices
Metricool sells tiers by number of brands, where a brand is one profile per network: Starter (five brands, one user) is €16 a month billed yearly or €20 monthly, Advanced (15 brands, unlimited team) €43 or €54, and X costs €10 extra per account. Ozvelo charges €10 a month billed yearly for one account and €5 for each extra account; Team, with unlimited users, starts at €25.
| Plan | Billed yearly (per month) | Billed monthly | What you get |
|---|---|---|---|
| OzveloFree | €0 | €0 | 1 account, 10 scheduled posts, 100 AI replies to try |
| OzveloEssentials | €10 | €14 | 1 account included (+€5 each on yearly billing), 1 user, 300 AI replies a month |
| OzveloTeam | €25 | €35 | 2 accounts included (+€5 each on yearly billing), unlimited users, 1,000 AI replies a month, approvals, booking |
| MetricoolFree | €0 | €0 | 1 brand, 20 posts a month, 5 AI credits; no LinkedIn or X |
| MetricoolStarter | €16 | €20 | 5 brands, 1 user, 20 AI credits per brand a month |
| MetricoolAdvanced | €43 | €54 | 15 brands, unlimited team members, post approvals |
What it costs for a typical small business
For publishing alone, Metricool gets cheaper once you have several accounts, because one brand bundles a profile on every network. The picture changes when you count customer messages: Metricool can't answer them for you.
| Scenario | Ozvelo | Metricool |
|---|---|---|
1 account, 1 persone.g. a café's Instagram | €10 (€14)Essentials | €16 (€20)Starter5 brands |
3 accounts, 1 persone.g. Instagram + Facebook + Google Business Profile | €20 (€28)Essentials | €16 (€20)Starter5 brands |
5 accounts, 3 peoplee.g. a hotel with a small front-desk team | €40 (€56)Team | €43 (€54)Advanced15 brands |
Monthly price on yearly billing; monthly billing in brackets.
Feature by feature
| Feature | Ozvelo | Metricool |
|---|---|---|
Schedule and publish social posts | YesInstagram, Facebook, TikTok, LinkedIn, X, Pinterest, Google Business Profile, Bluesky, Mastodon, WordPress | YesFacebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, LinkedIn (paid plans), Google Business Profile, X (+€10 a month per account) |
AI writing assistant | YesIncluded on every plan; adapts one text to each platform | PartlyCredits: 5–35 per brand a month; extra credits can't be bought |
One inbox for customer messages | YesWhatsApp, Instagram, Messenger, Telegram, email, website chat in one inbox | PartlyInstagram messages, Messenger, comments, Google reviews; no WhatsApp |
AI answers customer messages on its own | YesAnswers on its own from your Q&A, documents and products; 300–1,000 replies a month included | NoNo automatic replies; Flows send your own fixed texts |
WhatsApp messages | Yes | No |
Telegram messages | Yes | No |
Website chat and contact form | YesChat bubble and contact form included | No |
Booking and appointments | YesTeam plan | No |
Voice assistant | PartlyVoice reception screen on paid plans; phone agent on request | No |
Team approvals | YesTeam plan | PartlyAdvanced plan |
Free plan | YesFree forever, 1 account | Yes1 brand, 20 posts a month |
Interface languages | YesEnglish, Turkish, Czech, German, Polish; the assistant replies in the customer's language | Yes9 languages incl. German and Czech (no Turkish) |
Where Metricool is stronger
- Analytics and reporting are the heart of the product.
- More brands per euro for agencies and multi-brand businesses.
- A free plan with one brand across networks and 20 posts a month.
- An interface in nine languages, including Czech and German.
- Threads, YouTube and Pinterest publishing.
Where Ozvelo is stronger
- AI that answers customers automatically, from your own Q&A, documents and products.
- WhatsApp, Telegram, email and website chat in the inbox. Metricool has neither WhatsApp nor website chat.
- Booking on Team, a voice reception screen and live availability from hotel systems such as HotelRunner.
- Publishing to Mastodon and WordPress as well.
- An interface in Turkish as well as Czech, German and Polish.
Which one should you choose?
Choose Metricool if your main need is reporting and publishing for several brands.
Choose Ozvelo if you want posts and customer conversations handled in one place, with the AI writing the first reply.
Sources and notes
Prices and features were checked on the vendors' public pages on 24 October 2026. Prices change; check the vendor's site before you buy. Prices exclude VAT unless the vendor shows them otherwise.
Metricool is a trademark of its respective owner. Ozvelo is an independent product and is not affiliated with, sponsored by or endorsed by Metricool. This comparison is based only on publicly available information; if anything here is out of date, write to us and we will correct it.