Ozvelo vs Hootsuite (2026): A Small-Business Alternative Compared
HootsuiteHootsuite is an all-round social media suite used by large teams and agencies, with listening, analytics and an inbox that covers WhatsApp. Ozvelo is aimed at small businesses: it publishes posts and, above all, answers customer messages automatically with AI.
Prices and features below come from Hootsuite's public plans and help pages, checked on 24 October 2026.
- Hootsuite starts at $99 per user a month billed yearly ($149 monthly). Ozvelo starts at €10 a month billed yearly and has a free plan.
- At Hootsuite, an AI that answers customers on its own is an Enterprise feature with a price on request. At Ozvelo it's part of every plan.
- For three people, Hootsuite Standard costs $297 a month billed yearly; Ozvelo Team with unlimited users starts at €25.
- Hootsuite wins on depth: listening, analytics, integrations and a 99.9% uptime commitment on Enterprise.
Plans and prices
Hootsuite is priced per user: Standard is $99 per user a month billed yearly ($149 monthly) with ten social accounts, Professional $199 ($299) with unlimited accounts, Advanced $399 ($499), and Enterprise is custom. Every extra person is another full seat. Ozvelo is priced per business and account: Essentials €10 (€14 monthly) with one account, Team €25 (€35) with two accounts and unlimited users, and €5 (€7) for each extra account.
| Plan | Billed yearly (per month) | Billed monthly | What you get |
|---|---|---|---|
| OzveloFree | €0 | €0 | 1 account, 10 scheduled posts, 100 AI replies to try |
| OzveloEssentials | €10 | €14 | 1 account included (+€5 each on yearly billing), 1 user, 300 AI replies a month |
| OzveloTeam | €25 | €35 | 2 accounts included (+€5 each on yearly billing), unlimited users, 1,000 AI replies a month, approvals, booking |
| HootsuiteStandard | $99 | $149 | Per user, 10 social accounts, inbox incl. WhatsApp, 100 AI credits a month |
| HootsuiteProfessional | $199 | $299 | Per user, unlimited accounts, AI-suggested replies, keyword auto-responses |
| HootsuiteAdvanced | $399 | $499 | Per user, adds website chat and content approvals |
| HootsuiteEnterprise | Custom quote | Custom quote | Generative AI chatbot that answers on its own (with the Advanced Inbox add-on) |
What it costs for a typical small business
Even Hootsuite's entry plan costs several times more than Ozvelo, and the gap grows with every person because Hootsuite charges per seat.
| Scenario | Ozvelo | Hootsuite |
|---|---|---|
1 account, 1 persone.g. a café's Instagram | €10 (€14)Essentials | $99 ($149)Standard · ≈ €88 |
3 accounts, 1 persone.g. Instagram + Facebook + Google Business Profile | €20 (€28)Essentials | $99 ($149)Standard · ≈ €88 |
5 accounts, 3 peoplee.g. a hotel with a small front-desk team | €40 (€56)Team | $297 ($447)Standard × 3 · ≈ €265 |
Monthly price on yearly billing; monthly billing in brackets.
Feature by feature
| Feature | Ozvelo | Hootsuite |
|---|---|---|
Schedule and publish social posts | YesInstagram, Facebook, TikTok, LinkedIn, X, Pinterest, Google Business Profile, Bluesky, Mastodon, WordPress | YesInstagram, Facebook, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, Bluesky (Google Business Profile in the inbox only) |
AI writing assistant | YesIncluded on every plan; adapts one text to each platform | Yes100 AI credits a month on paid plans |
One inbox for customer messages | YesWhatsApp, Instagram, Messenger, Telegram, email, website chat in one inbox | YesFacebook, Instagram, LinkedIn, X, Threads, TikTok comments, Google reviews, WhatsApp |
AI answers customer messages on its own | YesAnswers on its own from your Q&A, documents and products; 300–1,000 replies a month included | PartlyOnly on Enterprise, price on request |
WhatsApp messages | Yes | YesAll plans; needs a verified Meta business account |
Telegram messages | Yes | No |
Website chat and contact form | YesChat bubble and contact form included | PartlyAdvanced and Enterprise only |
Booking and appointments | YesTeam plan | No |
Voice assistant | PartlyVoice reception screen on paid plans; phone agent on request | No |
Team approvals | YesTeam plan | PartlyAdvanced and Enterprise |
Free plan | YesFree forever, 1 account | No14-day trial |
Interface languages | YesEnglish, Turkish, Czech, German, Polish; the assistant replies in the customer's language | PartlyEnglish, French, German, Italian, Portuguese, Spanish, Arabic, Japanese |
Where Hootsuite is stronger
- A much broader toolset for big teams: social listening, advanced analytics and many integrations.
- WhatsApp, Google reviews, LinkedIn and X in the inbox from the Standard plan.
- A contractual 99.9% uptime commitment on Enterprise.
- Publishing to YouTube and Threads, which Ozvelo doesn't support yet.
Where Ozvelo is stronger
- AI replies on every plan: the assistant answers WhatsApp, Instagram, Messenger, Telegram, email and website chat by itself, using only your information.
- A fraction of the price, charged per account instead of per user; Team includes unlimited users.
- Website chat bubble and contact form included. Hootsuite's website chat is on Advanced and Enterprise.
- Booking, a voice reception screen and live availability from hotel systems such as HotelRunner.
- A free plan with no time limit; Hootsuite offers a 14-day trial.
- An interface in Turkish, Czech and Polish as well. Hootsuite offers neither Turkish nor Czech.
Which one should you choose?
Choose Hootsuite if you run a large social team or agency that needs listening, deep analytics and enterprise contracts.
Choose Ozvelo if you're a small business that wants posts published and customer messages answered, for less than the price of one Hootsuite seat.
Sources and notes
Prices and features were checked on the vendors' public pages on 24 October 2026. Prices change; check the vendor's site before you buy. Prices exclude VAT unless the vendor shows them otherwise.
Dollar prices are converted to euros only for orientation, at the European Central Bank reference rate of 23 October 2026 (1 € = 1.1193 $).
Hootsuite is a trademark of its respective owner. Ozvelo is an independent product and is not affiliated with, sponsored by or endorsed by Hootsuite. This comparison is based only on publicly available information; if anything here is out of date, write to us and we will correct it.